‘PROMISES’ BRAND ANTHEM | Guerilla Creative


Bringing CSL’s first ever brand anthem film to life during a global pandemic was a huge undertaking, but an incredibly rewarding one. With lockdowns in Melbourne, this became an epic, year-long production, involving shooting both locally and in Europe, and utilising virtual production to take us to locations we couldn’t access.

PROMISES’ visual narrative symbolises the passion and spirit of CSL’s 25,000+ employees and their drive to develop and deliver lifesaving medicines to protect human health.

Watch Promises below or click here to find out more about the production.