THE MAKING OF AN ANTHEM

Bringing CSL’s first ever brand anthem film to life during a global pandemic was a huge undertaking, but an incredibly rewarding one. With lockdowns in Melbourne, this became an epic, year-long production, involving shooting both locally and in Europe, and utilising virtual production to take us to locations we couldn’t access.

PROMISES’ visual narrative symbolises the passion and spirit of CSL’s 25,000+ employees and their drive to develop and deliver lifesaving medicines to protect human health.

AN INTRODUCTION TO PROMISES

Image

The resulting video (below) won two Silver Tellys at the 2022 Telly Awards in the categories of Branded Content Craft – Videography/Cinematography and Branded Content – Corporate Image.

Based out of New York, the Telly Awards receives over 12,000 entries from some of the most respected advertising agencies, television stations, production companies and publishers from around the world, so it’s a huge honor for our work to be recognised.

THE END RESULT...