THE MAKING OF AN ANTHEM

Bringing CSL’s first ever brand anthem film to life during a global pandemic was a huge undertaking, but an incredibly rewarding one. With lockdowns in Melbourne, this became an epic, year-long production, involving shooting both locally and in Europe, and utilising virtual production to take us to locations we couldn’t access.

PROMISES’ visual narrative symbolises the passion and spirit of CSL’s 25,000+ employees and their drive to develop and deliver lifesaving medicines to protect human health.

AN INTRODUCTION TO PROMISES

THE END RESULT...