Nothing brightens up our day as much as shining a light on the human side of a business. Working with Manheim we filmed boisterous forklift drivers, stoic salvagers, dedicated administrators and quick lipped auctioneers, all to show the people behind the brand. Plus we got to mess around in a car yard, use smoke machines to fake car crashes and go swimming with a submerged vehicle. Not gonna lie, this one was fun.
Watch the final video below or click here to see some behind the scenes pics from the production.