IN THE DEEP END | Guerilla Creative


When an organisation reaches out and says they want to show people what they do in the most awesome way possible, we say let’s throw a car into a lake! Luckily for us in this case that was actually entirely appropriate.

Manheim is a company that salvages cars from disasters, fixes them right up and resells them at auction. We were tasked with not only telling that story but highlighting and championing the people behind the scenes. From the trusty tow truck driver winching a wreck out of the water, to the admin staff and assessors, to those quick lipped auctioneers, we wanted everyone to have their moment in the limelight.

Running around a car yard, faking crashes with smoke machines, donning wading pants to film a submerged vehicle… Not going to lie, this was a fun one.