“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke.
And let us tell you… Arthur C. Clarke wasn’t kidding – this AR tomfoolery is the real deal!
Augmented Reality works by taking digital content and layering it on top of the physical world. In other words, it can transform your phone or tablet into a magical portal of endless possibilities. AR can breathe life into a printed postcard and allow it to talk to you. It can show you how that fancy coffee table you’ve had your eye on would look inside your living room. It can be an enchanted mirror that lets you try on virtual sunnies. It can even teleport you inside a full-scale visualisation of an architectural concept so you can get a true sense of the space. AR has never been so valuable for brands to personally engage with their consumers from the comfort of their own home.
What a time to be alive!
Here at Guerilla Creative, we love being at the forefront of innovation, especially when it combines our love of video production, print design and technology.
When it comes to AR projects, we’ve made a whole bunch of custom content… Everything from tiny take-home badges to an 8 meter long mural. If you’ve got an idea, we can create it. And if you don’t, we’ve still got you covered. Coming up with killer creative concepts is all in a day’s work for us! We are Guerilla CREATIVE after all. We’re honoured that awesome clients such as Monash University and the St Vincent de Paul Society have entrusted us to deliver their AR babies. And what charming little whipper snappers those AR babies have grown up to become! Our very own GC AR app has been instrumental in delivering these unique experiences, including a markerless activation for Monash’s Open Day which pushed the boundaries of video in Augmented Reality. We’ve also produced work using Web AR, which bypasses the need to download an app at all.
Keen to know how AR could work it’s magic for you? Get in touch and we can throw around some ideas!
Let’s collaborate to create something extraordinary.
Click below to start the conversation.
