For Tesoro’s Graffiti Chair promo video, we pitched the concept of seeing a street artist designing the chair’s patterned artwork on her PC, intercut with footage of her painting it as a mural on a brick wall. Rather than filming the mural being painted outdoors, which would take a lot of time and come with many challenges, we instead decided to prioritise having a controlled environment, building a section of fake weathered brick wall in our studio warehouse.
Much of the shoot was filmed here, allowing us to properly rig up, dramatically light the scenes and get creative with our camera mounting and shot choices.