AUGMENTED REALITY MURAL & PORTRAITS | Guerilla Creative

AUGMENTED REALITY MURAL & PORTRAITS

Vinnies Victoria decided to commemorate their 170th anniversary by hosting an exhibition celebrating their history. They asked us to contribute to the event by designing a timeline of significant Vinnies moments. But being the tech-loving creative types that we are, we wanted to do more than simply design a bland graphic. We instead created an 8 meter long mural with hand drawn illustrations, embedded with 10 animated stories which are triggered using Augmented Reality. The AR component was entirely web-based, which meant an app download was not required. This created a seamless user experience. We also complemented the timeline with four AR portraits which played videos of the subjects who all have meaningful connections with Vinnies.

Click here to watch a walkthrough of the tech or check out the vid below to see our work in action during Vinnie’s 170th Anniversary Exhibition.

Made in collaboration with Mal Duffin, Tayler Martin, Alexandra Hohner and the fine folks at the St Vincent de Paul Society Victoria.