TO MARK THEIR MILESTONE OF BECOMING AN EXCLUSIVELY VOLUNTEER-BASED ORGANISATION, COUNTRY FIRE AUTHORITY WANTED TO PAY TRIBUTE TO THEIR MEMBERS AND CELEBRATE THEIR EVOLUTION OF BECOMING A PROGRESSIVE FIRE SERVICE.

With just over a month from brief to completion, we battled through project timings and a very narrow window of eased restrictions during COVID-19. 

Communicating the breadth of services, diversity of roles, people and impact on the community in an emotive way coupled with limited filming opportunities was a challenge, to say the least. But we managed to beat all odds in the end and package it up into this stunning 2-minute video. 

The creative treatment consisted of double exposure compositions which allowed us to represent their services as well as being able to hero their members and provide context to their work within a single frame. We also physically filmed light leak coloured overlay elements to mirror themes of fire and emergency response lighting

The poignant track ‘Fire and Flood’ by Vance Joy beautifully lent itself to the creative and we were thrilled that we achieved over 26,000 views on CFA’s Facebook page in the first 6 hours post-launch.