Joining forces with DDB Worldwide Communications Group and APIA Insurance, we were asked to produce a BTS video that showcased ‘a day on set’ with the main objective being to explain APIA’s concept and production of their latest TVC. 

The TVC focuses on APIA wanting to highlight and honour people over the age of 50 who they feel are no longer being valued. APIA believes that people within this age bracket deserve more because of the lives and experiences they have already lived. 

To capture the emotion behind the concept, we interviewed a variety of people on set including the creatives behind the camera, the talent and APIA’s marketing team to find how and why the campaign came to fruition. The different perspectives helped form this video into an insightful outlook on the preparation of the campaign.