The brief for TAC’s Xmas campaign “The Best Gift You Can Give is Being There”, was to create a video that looks like it was filmed by the actors as User Generated Content. This style of content can be particularly challenging to get right as we need to find the perfect balance between maintaining a high production value whilst also making it still look believable. We created a lightweight, custom rig which allowed our cinematographer to film secretly and fluidly from behind the camera and used practical whip pan transitions to smoothly move between our multiple scenarios.