We love when clients give us creative licence to push stylistic boundaries. Pharma videos have a tendency to be quite sterile, but by leaning into a slightly abstract, artistic animation style and accompanying it with a positive soundtrack, we managed to introduce a dignifying warm tone to the otherwise unpleasant subject of erectile dysfunction. Hand drawn frame by frame animation was blended seamlessly with 3D digital elements to create a cohesive look and feel.

Click here to watch a behind the scenes video showing a peek behind the curtain of the animation process, or watch the final video below.