We were briefed by Edelman to produce a hidden camera style video for client ‘U by Kotex’. The concept was quite simple… To demonstrate and capture the humour that comes from loose tampons jumping out of bags or purses at inopportune times causing “Missile Moments”. We pooled all our technical and creative juices to produce this short candid clip promoting the new sealable pouches. It involved hand crafting various specialised tampon dropping rigs and building a fake office with a false wall and one way mirrors that housed hidden cameras.