We were lucky enough to be engaged by Loup to create fun and entertaining digital content for the brand, TIFFXO, a fitness app created by Australian Personal Trainer/TV Personality, Tiffiny Hall. 

Loup’s main focus with this social campaign was to drive a clear brand message to their target market. They wanted them to know that TIFFXO understands it can be hard to juggle fitness, health and a family all at the same time and is here to help make things a little easier for them. 

In order for this campaign to cut-through social media, we leveraged off of the ‘expectation vs reality’ meme by showing Tiff in funny and light-hearted challenges everyday mums face.