DIEGO BARETTO #BetterNeverQuits | Guerilla Creative

DIEGO BARETTO
#BetterNeverQuits

WORKING WITH BOSE AND EDELMAN, WE HELPED PRODUCE THE MINI-DOCUMENTARY ‘BETTER NEVER QUITS’ BASED ON DIEGO BARRETO – THE BRAZILLIAN BORN AUSTRALIAN JUDO CHAMPION FIGHTING HIS WAY TO HONOUR AT THE OLYMPICS.

Through this mini doco, we get an insight into Diego’s journey to success, as he faces some different challenges along his career.

We travelled to Sydney to shoot and interview Diego. When shooting these interviews, we worked to produce a stylised interview that used shadow more than light. This creates a powerful and artistic vision that complements his story by making him visually shine through the darkness.

This video went live on Bose’s Facebook page and received over 420,000 views.