Joining forces with WeComms, our crew shot and co-produced two beautiful ‘More Than Just Work’ stories in Vietnam and Korea. As the production partner, our team was responsible for the execution of the creative brief and managed the logistics of obtaining work visas and permits for filming in Vietnam with a crew of five, including WeComms crew, a local fixer, translator and government rep.

This campaign was a wonderful opportunity and challenge for us to craft a narrative in a language that was not native to us. We had to learn the nuances of expression and tone, and how these were so important to ways of communicating in local culture and business.

The client saw a spike in awareness and interest in the brand by the target audience with both episodes gaining over 11.8 million views online. Through these episodes, Adobe received over 800,000 click-throughs, succeeding any premeasured results.