We are very fortunate to have such wonderful clients like Vinnies who allow us to showcase all of the purpose-driven work that they do. When working on projects for Vinnies, we are often dealing with sensitive subject matters and real people, which means we take extra care in pre-production to research our story. This project was an annual charity event where CEO’s slept rough for one night to help raise funds and awareness for Australian’s in need. We also put ourselves alongside the CEO’s for the night in order to connect the viewers to the event’s purpose which we felt helped reinforce the importance of the event.