1Cover Travel Insurance was seeking a creative team to make a quirky 15-sec TrueView For Action (YouTube) ad, which was centred around their existing music track. 

We pitched them the concept of capturing relatable moments when travelling (delayed flight, misplaced luggage etc) in witty, over the top scripts. With these edits living online as youtube pre-rolls, we wanted to ensure that we would capture the viewer within the first 5 seconds of them watching. 

These ads succeeded in capturing the light-hearted essence of the 1Cover Brand, while also managing to attract over half a million views on YouTube.