To mark the major milestone of unveiling their fresh, new brand, FedSquare commissioned us to create a 4-part mini-doco series celebrating the history of the youngest heritage listed site in the world. FedSquare wanted a strong focus on the perhaps lesser-known yet extremely impressive engineering, architecture and design efforts that went into creating one of the most unique landmarks in Melbourne. The series was a great opportunity for our team to flex a serious amount of creative muscles, end-to-end, from research and strategy, scripting, production and we even brought in an array of 2D and 3D animation techniques which gave a refreshingly new feel to the mixed media and archival footage.
The resulting videos recieved a Silver Telly at the 2022 Telly Awards in the category of Online Series – History.
Based out of New York, the Telly Awards receives over 12,000 entries from some of the most respected advertising agencies, television stations, production companies and publishers from around the world, so it’s a huge honor for our work to be recognised.
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