WE LOVE IT WHEN CLIENTS GIVE US CREATIVE LICENSE TO CREATE SOMETHING VISUALLY SPECTACULAR.
Indian headquartered Ecof Industries did exactly that when they approached us to produce a vibrant TVC for their Laundry Detergent brand Kylo, targeted at their local audience. The concept involved our talent physically revolving through several messy scenes before ‘going through the wash’ with Kylo. We worked with Diversity Rigging to design and construct a huge rotating rig that would spin our actress in an 180° arc. We then mounted the camera to the rig and made the talent appear still whilst only the background moved. To really sell the effect, we also incorporated physical sets and collapsable floors that our actress could burst out of while rotating in the rig.
Thanks to the amazing efforts of our crew, art department, costumes, makeup and VFX artists, we safely nailed the brief. Luckily, in the end, we had some leftover Kylo products which helped clean up the holi powder from our clothes too!