CLOAK DAGGER WINE BTS | Guerilla Creative


Here’s a little BTS fun from our Cloak and Dagger/Wine Unplugged shoot last year. We love cobbling together all kinds of crazy rigs to get that perfect shot!

Cloak & Dagger is a less ‘traditional’ style wine brand that’s centred towards the endless scrolling millennial.

With that in mind, we took a more abstract approach to the concept by using contrasting imagery combined with a fast paced edit.

The juxtaposition between the dark and light visuals meant we could tell two stories at the same time and helped show the distinctive differences between Cloak & Dagger to the viewer.


The resulting video (below) won a Silver Telly at the 2022 Telly Awards in the category of Online Commercials – Food/Beverage.

Based out of New York, the Telly Awards receives over 12,000 entries from some of the most respected advertising agencies, television stations, production companies and publishers from around the world, so it’s a huge honor for our work to be recognised.