If you ever wondered what Guerilla Creative’s special sauce is, we’d say teamwork and a love for the moving image, but if you pressed us for a more literal answer we could slather our video for Birch & Waite’s MORE THAN MAYONNAISE campaign all over your metaphorical question burger.

Spreading, smearing and sputtering this heavenly set of sauces in the most aesthetically pleasing way possible was its own challenge, but doing it with glass tables, robotic sliders, a probe lense and a host of DIY MacGuyvered camera rigs was a cream of a different colour entirely. But by god it was a tasty challenge! As always we set out to answer the big questions with this project, like what does it feel like to be a chip in a serve of fries? If this doesn’t quench your crème curiosity, nothing will!

Here’s a little behind the scenes peek at how we captured some of the money shots for the final video…

And finally, in the same way delishious ingedients unite to form a tasty, tasty meal, this is how all those silly shots came together to create the final mouthwatering edit…